How store flyers design affect perceived variety of retailers’ assortment

by Maciel, Prediger, Ruben, Huertas-Garcia, Juan Carlos, Gázquez-Abad
Published

A design strategy for improving adaptive conjoint analysis

by Ruben, Huertas-Garcia, Juan Carlos, Gázquez-Abad, Santiago, Forgas-Coll
Published 2016

Protected indications of origin as differentiation cue of food products: the Spanish dry-cured ham case

by Vanesa Barrales Molina, Francisco J. Martínez López, Juan Carlos Gázquez Abad
Published 2012-09-01

Effects of service quality dimensions on behavioural purchase intentions

by Manuel, Sánchez Pérez, Juan, Carlos Gázquez Abad, Gema, María Marín Carrillo, Raquel, Sánchez Fernández
Published 2007

The role of consumers’ attitudes in estimating consumer response to assortment composition

by José Luis, Ruiz-Real, Juan Carlos, Gázquez-Abad, Irene, Esteban-Millat, Francisco J., Martínez-López
Published 2017

Betting exclusively by private labels: could it have negative consequences for retailers?

by José Luis, Ruiz-Real, Juan Carlos, Gázquez-Abad, Irene, Esteban-Millat, Francisco J., Martínez-López
Published 2018

Psychological elements explaining the consumer's adoption and use of a website recommendation system

by Francisco J., Martínez‐López, Inma, Rodríguez‐Ardura, Juan, Carlos Gázquez‐Abad, Manuel J., Sánchez‐Franco, Claudia C., Cabal
Published 2010