Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics

by Isabel, María Rosa‐Díaz
Published 2004

Demand restrictions in price‐based decisions: managers versus consumers

by Isabel, María Rosa Díaz
Published 2006

Antecedents and consequences of price promotions effectiveness

by Isabel María Rosa Díaz, Francisco Javier Rondán Cataluña
Published 2012-09-01