Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator

by Irene C.L., Ng
Published 2007

A demand‐based model for the advance and spot pricing of services

by Irene C.L., Ng
Published 2009

Does direct marketing need to have a direction?

by Irene C.L., Ng
Published 2005

The antecedents of salespeople's relational behaviors

by Lei, Guo, Irene C.L., Ng
Published 2012

Outcome‐based service contracts in the defence industry – mitigating the challenges

by Irene C.L., Ng, Sai S., Nudurupati
Published 2010

Service-dominant (S-D) logic, service ecosystems and institutions: bridging theory and practice

by Irene C.L., Ng, Stephen L., Vargo
Published 2018

The strategic role of unused service capacity

by Irene C.L., Ng, Jochen, Wirtz, Khai, Sheang Lee
Published 1999

Servitization and operations management: a service dominant-logic approach

by Laura, Smith, Roger, Maull, Irene, C.L. Ng
Published 2014

Operationalising IoT for reverse supply: the development of use-visibility measures

by Glenn C, Parry, Saara A., Brax, Roger S., Maull, Irene C. L., Ng
Published 2016