Consumer responses to corporate cause-related marketing

by Hsin-Ti, Yang, Ghi-Feng, Yen
Published

How consumer mindsets in ethnic Chinese societies affect the intention to buy Fair Trade products

by Ghi-Feng, Yen, Ru-Yu, Wang, Hsin-Ti, Yang
Published 2017

Reexamining supply chain integration and the supplier's performance relationships under uncertainty

by Ming-Chang, Huang, Ghi-Feng, Yen, Tzu-Chuan, Liu
Published 2014