Showing 1 - 2 results of 2 for search 'Fredrik, Lange', query time: 0.30s Refine Results
1
Let’s be strange: brand familiarity and ad‐brand incongruency
by Fredrik, Lange, Micael, Dahlén
Published 2003
Other Authors: “...Fredrik, Lange...”
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2
When weaker brands prevail
Other Authors: “...Fredrik, Lange...”
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