Effects of free gifts with purchase on online purchase satisfaction

by Dong Hong, Zhu, Ya Ping, Chang, An, Chang
Published 2015

The influence of online cross-recommendation on consumers’ instant cross-buying intention

by Dong Hong, Zhu, Ya Wei, Wang, Ya Ping, Chang
Published 2018

How the content of location-based advertisings influences consumers’ store patronage intention

by Dong Hong, Zhu, Hui, Sun, Ya Ping, Chang
Published 2017