Motivating Students through Satisfaction with the Subject Matter. Its Effects in Performance

by Nuria García Rodríguez, Mª Begoña Álvarez Álvarez
Published 2018-05-01

Consumer evaluations of sales promotion: the effect on brand choice

by Begoña, Alvarez Alvarez, Rodolfo, Vázquez Casielles
Published 2005

Effects of price decisions on product categories and brands

by Begoña, Álvarez Álvarez, Rodolfo, Vázquez Casielles
Published 2008

Service Dominant Logic in the tourism sector: internal marketing as an antecedent of an innovations' co-creation culture with clients and first-line employees

by Nuria García Rodríguez, Begoña Álvarez Álvarez, M.ª Leticia Santos Vijande
Published 2011-11-01