Retail price promotion influences for product varieties in grocery stores: evidence from Spain

by María, Pilar Martínez Ruiz, Alejandro, Mollá Descals
Published 2008

Latent segmentation using store‐level scanner data

by Óscar, González‐Benito, María, Pilar Martínez‐Ruiz, Alejandro, Mollá‐Descals
Published 2008

Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment

by Marta, Frasquet, Alejandro, Mollá Descals, Maria Eugenia, Ruiz-Molina
Published 2017

Internationalization of SME retailer: barriers and the role of public support organizations

by Teresa, Fayos Gardó, Haydeé, Calderón García, Alejandro, Mollá Descals
Published 2015

Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels

by Maja, Šeric, Irene, Gil-Saura, Alejandro, Mollá-Descals
Published 2016