Versions - Promotional strategy : managing the marketing communications process

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    Promotional strategy managing the marketing communications process

    Promotional strategy managing the marketing communications process by Engel, James F., Kinnear, Thomas C. 1943-, Warshaw, Martin R.

    Published 1983
  2. 2
    Promotional strategy : managing the marketing communications process

    Promotional strategy : managing the marketing communications process by Engel, James F., Kinnear, Thomas C. , 1943-, Warshaw, Martin R.

    Published 1991

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