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      <title>Advertising and promotion an integrated marketing communications perspective</title>
      <pubDate>Thu, 01 Jan 2004 16:13:04 +0800</pubDate>
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      <author>Belch, George E. (George Edward) 1951-</author>
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      <title>Advertising and promotion an integrated marketing communications perspective</title>
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      <author>Belch, George E. (George Edward) 1951-</author>
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      <title>Advertising and promotion  : an integrated marketing communications perspective</title>
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      <title>Advertising and promotion  : an integrated marketing communications perspective</title>
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      <title>Advertising and promotion  : an integrated marketing communications perspective</title>
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      <author>Belch, George E.  [ (George Edward)]  , 1951-</author>
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