Search Results - "transmedia"

Media strategies : managing content, platforms and relationships by Johnston, Jane , 1954-

Table of Contents: “…Managing content, platforms and relationship in a transmedia environment -- 2. Media theories, concepts and ideas -- 3. …”

Digital storytelling for brands by Tombleson, Bridget, Wolf, Katharina

Table of Contents: “…Participatory culture and transmedia storytelling -- 4. The traditional narrative and the collective narrative -- 5. …”