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  1. 1
    Media programming : strategies and practices

    Media programming : strategies and practices by Eastman, Susan Tyler, Ferguson, Douglas A.

    Published 2013
    Table of Contents: “…A scaffold for programmers -- 2. Prime-time network programming strategies -- 3. Multichannel television strategies -- 4. …”
  2. 2
    All customers are irrational [electronic resource] : understanding what they think, what they feel, and what keeps them coming back

    All customers are irrational [electronic resource] : understanding what they think, what they feel, and what keeps them coming back by Cusick, William J.

    Published 2009
    Table of Contents: “…Customer research : just what are your customers thinking? -- 5. Prime time : how framing and context shape a customer's experience -- 6. …”
    NetLibrary

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