Search Results - "Christopher Lovelock"

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  1. 1
    Essentials of services marketing

    Essentials of services marketing by Wirtz, Jochen, Lovelock, Christopher H.

    Published 2018
  2. 2
    Principles of service marketing and management

    Principles of service marketing and management by Lovelock, Christopher H., Wright, Lauren

    Published 1999
  3. 3
    Product plus how product + service = competitive advantage

    Product plus how product + service = competitive advantage by Lovelock, Christopher H.

    Published 1994
  4. 4
    Services marketing people, technology, strategy

    Services marketing people, technology, strategy by Lovelock, Christopher H., Wirtz, Jochen

    Published 2007
    Table of contents only
  5. 5
    Essentials of services marketing

    Essentials of services marketing by Lovelock, Christopher H., Chew, Patricia, Wirtz, Jochen

    Published 2009
  6. 6
    Services marketing people, technology , strategy Christopher Lovelock, Jochen Wirtz

    Services marketing people, technology , strategy Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher H., Wirtz, Jochen

    Published 2011
  7. 7
    Essentials of services marketing

    Essentials of services marketing by Wirtz, Jochen, Chew, Patricia, Lovelock, Christopher H.

    Published 2013
  8. 8
    Services marketing in Asia a case book

    Services marketing in Asia a case book by Wirtz, Jochen, Lovelock, Christopher H.

    Published 2005
  9. 9
    Services marketing : a European perspective

    Services marketing : a European perspective by Lovelock, Christopher H., Lewis, Barbara, Vandermerwe, Sandra

    Published 1999
  10. 10
    Services marketing in Asia managing people, technology, and strategy

    Services marketing in Asia managing people, technology, and strategy by Lovelock, Christopher H., Keh, Hean Tat, Lu, Xiongwen, Wirtz, Jochen

    Published 2005

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