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    Image marketing : using public perceptions to attain business objectives by Marconi, Joe

    Published 1996
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    Corporate identity : making business strategy visible through design by Olins, Wally

    Published 1994
  4. 4

    Identity design that works : secrets for successful identity design by Cullen, Cheryl Dangel

    Published 2003
  5. 5

    Principles of corporate communication by Riel, C. B. M. van

    Published 1995
  6. 6

    Designing the brand experience by Wang, Shaoqiang

    Published 2008
  7. 7

    Worldwide identity : inspired design from forty countries by Peters, Robert L.

    Published 2005
  8. 8

    International yearbook communication design 2008/2009 by Zec, Peter

    Published 2009
  9. 9

    Winning corporate reputation strategies : lessons from Asia Pasific by Chong, Mark, Montesano, Jin

    Published 2012
  10. 10

    Logolounge 6 : 2,000 international identities by leading designers by Fisher, Catherine, Gardner, Bill

    Published 2011
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    Smashing logo design : the art of creating visual identities by Hardy, Gareth

    Published 2011
  12. 12

    A short guide to reputation risk by Honey, Garry

    Published 2009
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    Innovative stationary graphics by Abellan, Miquel, Minguet, Josep Mari´a

    Published 2011
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    Logo power : creating world-class logos and effective identities by Carter, David E.

    Published 1998
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