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  1. 1
    Introduction to marketing communication : an integrated approach

    Introduction to marketing communication : an integrated approach by Burnett, John , 1944-, Moriarty, Sandra E. [ (Sandra Ernst)]

    Published 1998
  2. 2
    Creating the advertising message

    Creating the advertising message by Albright, Jim

    Published 1991
  3. 3
    Advertising campaign strategy : a guide to marketing communication plans

    Advertising campaign strategy : a guide to marketing communication plans by Parente, Donald

    Published 1996
  4. 4
    Strategic advertising campaigns

    Strategic advertising campaigns by Schultz, Don E., Brown, William P., Martin, Dennis G.

    Published 1984
  5. 5
    Advertising : its purpose, principles and practice

    Advertising : its purpose, principles and practice by Nicholl, David Shelley

    Published 1978
  6. 6
    Creative strategies : idea management for marketing, advertising, media and design

    Creative strategies : idea management for marketing, advertising, media and design by Pricken, Mario

    Published 2010

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