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00000cam a2200000 7i4500 |
| 001 |
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| 008 |
950604s1987 txua b 00110 eng |
| 020 |
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|a 0256037132
|
| 050 |
0 |
0 |
|a HF5823
|b .Q44 1987
|
| 090 |
0 |
0 |
|a HF5827
|b .Q44
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| 100 |
0 |
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|a Quelch, John A.
|e author
|
| 245 |
0 |
1 |
|a Cases in advertising and promotion management
|c John A. Quelch, Paul W. Farris
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Plano, Tex.
|b Business Publications,
|c 1987
|
| 300 |
|
|
|a xv, 759 p. :
|b ill. ;
|c 25 cm.
|
| 650 |
|
0 |
|a Advertising
|v Case studies
|
| 650 |
|
0 |
|a Sales promotion
|v Case studies
|
| 700 |
0 |
|
|a Farris, P.
|q (Paul)
|d 1939-
|e author
|
| 999 |
|
|
|a 1000013709
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|