APA (7th ed.) Citation

Davis, M. P. (1985). The effective use of advertising media: A practical handbook (2nd ed.). Business Books.

Chicago Style (17th ed.) Citation

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. 2nd ed. London: Business Books, 1985.

MLA (9th ed.) Citation

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. 2nd ed. Business Books, 1985.