Creative advertising theory and practice

Creative advertising theory and practice

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Bibliographic Details
Main Author: Moriarty, Sandra E. (Sandra Ernst) (Author)
Format: Book
Language:English
Published: Englewood Cliffs, NJ Prentice-Hall c1986
Subjects:
Advertising
Description
Physical Description:ix, 372 p. : ill. ; 25 cm.
ISBN:0131889478

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