Strategic advertising campaigns

Bibliographic Details
Main Authors: Schultz, Don E. (Author), Brown, William P. (Author), Martin, Dennis G. (Author)
Format: Book
Language:English
Published: Lincolnwood, Ill. Crain Books, c1984
Edition:2nd ed.
Subjects:

MARC

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050 0 0 |a HF5823  |b .S3636 1984 
090 0 0 |a HF5837  |b .S38 
100 0 |a Schultz, Don E.  |e author 
245 0 1 |a Strategic advertising campaigns   |c Don E. Schultz, Dennis Martin, William P. Brown 
250 |a 2nd ed. 
260 2 |a Lincolnwood, Ill.   |b Crain Books,  |c c1984 
300 |a xii, 532 p. :  |b ill. ;  |c 25 cm. 
650 0 |a Advertising campaigns 
700 0 |a Brown, William P.  |e author 
700 0 |a Martin, Dennis G.  |e author 
999 |a 1000013716  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus