Strategic advertising campaigns

Bibliographic Details
Main Authors: Schultz, Don E. (Author), Brown, William P. (Author), Martin, Dennis G. (Author)
Format: Book
Language:English
Published: Lincolnwood, Ill. Crain Books, c1984
Edition:2nd ed.
Subjects:
Description
Physical Description:xii, 532 p. : ill. ; 25 cm.
ISBN:0872510891