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| LEADER |
00000nam a2200000 4500 |
| 001 |
0000103492 |
| 005 |
20261008161217.0 |
| 008 |
a260616s2024 e # |
| 020 |
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|a 9781292411217
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| 040 |
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|a UniSZA
|e rda
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| 090 |
0 |
0 |
|a a
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| 245 |
0 |
0 |
|a Integrated advertising, promotion, and marketing communication
|c Kenneth Clow & Donald Baack
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| 250 |
|
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|a Ninth edition
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| 264 |
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1 |
|a a :
|b Pearson
|c 2024
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references
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| 650 |
|
0 |
|a a
|
| 999 |
|
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|a 1000189188
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000189189
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000189190
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|