(2024). Integrated advertising, promotion, and marketing communication (Ninth edition.). Pearson.
Chicago Style (17th ed.) CitationIntegrated Advertising, Promotion, and Marketing Communication. Ninth edition. a: Pearson, 2024.
MLA (9th ed.) CitationIntegrated Advertising, Promotion, and Marketing Communication. Ninth edition. Pearson, 2024.
Warning: These citations may not always be 100% accurate.