Introduction to mass communication : media literacy and culture
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill
©2024
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Table of Contents:
- 1. Mass Communication, Culture, and Media Literacy
- 2. Convergence and the Reshaping of Mass Communication
- 3. Books
- 4. Newspapers, Online News, and an Evolving Journalism
- 5. Print and Online Magazines
- 6. The Movies
- 7. Radio, Streaming, and the Recording Industry
- 8. Television and Streaming Video
- 9. Video Games
- 10. The Internet and Social Media
- 11. Public Relations
- 12. Advertising and Brand Influence
- 13. Theories and Effects of Mass Communication
- 14. Media Freedom, Regulation, and Ethics
- 15. Global Media