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00000cam a2200000 7i4500 |
| 001 |
0000103345 |
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20260401093000.0 |
| 008 |
251214s2026 enk eng |
| 020 |
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|a 1292753498 (paperback)
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| 020 |
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|a 9781292753492 (paperback)
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415
|b .A76 2026
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| 090 |
0 |
0 |
|a HF5415
|b .A76 2026
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| 100 |
1 |
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|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
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| 245 |
1 |
0 |
|a Marketing :
|b an introduction
|c Gary Armstrong, Philip Kotler, Sridhar Balasubramanian
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| 250 |
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|a Fifteenth edition
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| 264 |
|
1 |
|a Harlow, United Kingdom, England :
|b Pearson Education Limited
|c ©2026
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| 264 |
|
4 |
|c ©2026
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| 300 |
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|a 624 pages :
|b colour illustrations ;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 595-627) and index
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| 505 |
0 |
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|a 1. Marketing: creating customer value and engagement -- 2. Company and marketing strategy: partnering to build customer engagement, value, and relationshipd -- 3. Analyzing the marketing environment -- 4. Managing marketing information to gain customer insights -- 5. Understanding consumer and business buyer behavior -- 6. Customer value-driven marketing strategy: creating value for target customers -- 7. Products, services, and brands: building customer value -- 8. Developing new products and managing the product life cycle -- 9. Pricing: understanding and capturing customer value -- 10. Marketing channels: delivering customer value -- 11. Retailing and wholesaling -- 12. Engaging consumers and communicating customer value: advertising and public relations -- 13. Personal selling and sales promotion -- 14. Digital marketing -- 15. The global markerplace -- 16. Sustainable marketing: social responsibility and ethics
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| 650 |
|
0 |
|a Marketing
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| 700 |
1 |
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|a Balasubramaniam, Sridhar ,
|e author
|
| 700 |
1 |
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|a Kotler, Philip ,
|e author
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| 999 |
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|a 1000188562
|b Book
|c Open Shelf (1 Day)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000188563
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000188564
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|