Marketing : an introduction

Marketing : an introduction

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Bibliographic Details
Main Authors: Armstrong, Gary [ (Gary M.)] (Author), Balasubramaniam, Sridhar (Author), Kotler, Philip (Author)
Format: Book
Language:English
Published: Harlow, United Kingdom, England : Pearson Education Limited ©2026
Edition:Fifteenth edition
Subjects:
Marketing
Description
Physical Description:624 pages : colour illustrations ; 28 cm.
Bibliography:Includes bibliographical references (pages 595-627) and index
ISBN:1292753498 (paperback)
9781292753492 (paperback)

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