APA (7th ed.) Citation

Armstrong, G. . [., Balasubramaniam, S., & Kotler, P. (2026). Marketing: An introduction (Fifteenth edition.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Armstrong, Gary [], Sridhar Balasubramaniam, and Philip Kotler. Marketing: An Introduction. Fifteenth edition. Harlow, United Kingdom, England: Pearson Education Limited, 2026.

MLA (9th ed.) Citation

Armstrong, Gary [], et al. Marketing: An Introduction. Fifteenth edition. Pearson Education Limited, 2026.