Brand storytelling : integrated marketing communications for the digital media landscape
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland :
Rowman & Littefield
©2023
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| Subjects: |
Table of Contents:
- 1. Why story matters and the story formula
- 2. Foundations of IMC storytelling
- 3. Stories for different media
- 4. Getting the story into the world