Brand storytelling : integrated marketing communications for the digital media landscape - Quesenberry, Keith A.; Coolsen, Michael K. (Lanham, Maryland : Rowman & Littefield, 2023)
1. Why story matters and the story formula -- 2. Foundations of IMC storytelling -- 3. Stories for different media -- 4. Getting the story into the world
Includes index
Keywords: Branding (Marketing)