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20250814.0 |
| 008 |
250407s2023 xxu eng |
| 020 |
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|a 9781538176382 (paperback)
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| 020 |
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|a 9781538176385 (cloth)
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| 020 |
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|a 9781538176399 (electronic)
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
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|a HF5415.1255
|b .Q84 2023
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| 090 |
0 |
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|a HF5415.1255
|b .Q84 2023
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| 100 |
1 |
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|a Quesenberry, Keith A. ,
|e author
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| 245 |
1 |
0 |
|a Brand storytelling :
|b integrated marketing communications for the digital media landscape
|c Keith A. Quesenberry, Michael K. Coolsen
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| 264 |
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1 |
|a Lanham, Maryland :
|b Rowman & Littefield
|c ©2023
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| 264 |
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4 |
|c ©2023
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| 300 |
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|a xi, 308 pages :
|b illustrations ;
|c 25 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. Why story matters and the story formula -- 2. Foundations of IMC storytelling -- 3. Stories for different media -- 4. Getting the story into the world
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| 650 |
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0 |
|a Branding (Marketing)
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| 700 |
1 |
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|a Coolsen, Michael K. ,
|e author
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| 999 |
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|a 1000187877
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
|
| 999 |
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|a 1000187878
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
|
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|a 1000188023
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
|