Brand storytelling : integrated marketing communications for the digital media landscape
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland :
Rowman & Littefield
©2023
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| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xi, 308 pages : illustrations ; 25 cm. |
| ISBN: | 9781538176382 (paperback) 9781538176385 (cloth) 9781538176399 (electronic) |