Planning and managing public relations campaigns : a stategic approach
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible an...
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| Format: | Book |
| Language: | English |
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London :
Kogan Page
©2021
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| Edition: | Fifth edition |
| Series: | PR in Practice
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| Subjects: |
Table of Contents:
- 1. Planning and managing in a changing world
- 2. The role of public relations in organizations
- 3. Planning and context - - 4. Starting and planning process
- 5. Research and analysis
- 6. Communication theory and setting aims and objectives
- 7. Knowing the stakeholders and content
- 8. Strategy and tactics
- 9. Timescales and resources
- 10. Knowing what has been achieved: evaluation and review