rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Planning and managing public relations campaigns
    sub title: a stategic approach
  name:
    name part: Gregory, Anne
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    date issued: 2021
    edition: Fifth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 334 pages : illustrations ; 24 cm.
  abstract: "Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review
  table of contents: 1. Planning and managing in a changing world -- 2. The role of public relations in organizations -- 3. Planning and context - - 4. Starting and planning process -- 5. Research and analysis -- 6. Communication theory and setting aims and objectives -- 7. Knowing the stakeholders and content -- 8. Strategy and tactics -- 9. Timescales and resources -- 10. Knowing what has been achieved: evaluation and review
  note: Anne Gregory
  note: Includes bibliographical references and index
  subject:
    topic: Management
  subject:
    topic: Public relations
  subject:
    topic: Public relations
    geographic: Great Britain
  classification: HD59 .G74 2021
  related item:
    title info:
      title: PR in Practice
  identifier: 9781789663204 (
  identifier: 9781789663211 (e-book)
  identifier: 9781789663235 (hardback)
  record info:
    record content source: UniSZA
    record creation date: 250407
    record change date: 20250707093000.0
    record identifier: 0000102999