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| 001 |
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| 005 |
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| 008 |
250407s2021 enk eng |
| 020 |
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|a 9781789663204 (
|q paperback)
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| 020 |
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|a 9781789663211 (e-book)
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| 020 |
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|a 9781789663235 (hardback)
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|a UniSZA
|e rda
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| 050 |
0 |
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|a HD59
|b .G74 2021
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| 090 |
0 |
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|a HD59
|b .G74 2021
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| 100 |
1 |
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|a Gregory, Anne ,
|e author
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| 245 |
1 |
0 |
|a Planning and managing public relations campaigns :
|b a stategic approach
|c Anne Gregory
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| 250 |
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|a Fifth edition
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| 264 |
|
1 |
|a London :
|b Kogan Page
|c ©2021
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| 264 |
|
4 |
|c ©2021
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| 300 |
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|a ix, 334 pages :
|b illustrations ;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 490 |
0 |
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|a PR in Practice
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Planning and managing in a changing world -- 2. The role of public relations in organizations -- 3. Planning and context - - 4. Starting and planning process -- 5. Research and analysis -- 6. Communication theory and setting aims and objectives -- 7. Knowing the stakeholders and content -- 8. Strategy and tactics -- 9. Timescales and resources -- 10. Knowing what has been achieved: evaluation and review
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| 520 |
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|a "Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review
|
| 650 |
|
0 |
|a Management
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| 650 |
|
0 |
|a Public relations
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| 650 |
|
0 |
|a Public relations
|z Great Britain
|
| 999 |
|
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|a 1000187686
|b Red Spot
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
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|a 1000187687
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|