Now media : the evolution of electronic communication
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Third Avenue, New York :
Routledge
©2025
|
| Edition: | Fifth edition |
| Subjects: |
Table of Contents:
- 1. Opting into 'now media'
- 2. From marconi to mobile listening
- 3. Television: from analog to digital to 8K
- 4. Radio and television programs and programming
- 5. Interconnected by the internet
- 6. Social media: private conversations in public places
- 7. Digital devices: up close, personal, and customizable
- 8. Extended reality (XR): inside of media, inside the mind
- 9. Video games: innovation and interactivity
- 10. Feature films: 'the movies'
- 11. Advertising: from clay tablets to digital tablets
- 12. Audience measurement: who's listening, who's watching, who's surfing?
- 13. How 'now media' work and working in the 'now media'
- 14. 'Now media' and you