Now media : the evolution of electronic communication - Medoff, Norman J.; Kaye, Barbara K. (Third Avenue, New York : Routledge, 2025)
1. Opting into 'now media' -- 2. From marconi to mobile listening -- 3. Television: from analog to digital to 8K -- 4. Radio and television programs and programming -- 5. Interconnected by the internet -- 6. Social media: private conversations in public places -- 7. Digital devices: up close, personal, and customizable -- 8. Extended reality (XR): inside of media, inside the mind -- 9. Video games: innovation and interactivity -- 10. Feature films: 'the movies' -- 11. Advertising: from clay tablets to digital tablets -- 12. Audience measurement: who's listening, who's watching, who's surfing? -- 13. How 'now media' work and working in the 'now media' -- 14. 'Now media' and you
Includes bibliographical references and index
Keywords: Broadcasting -- History; Digital media -- History; Mass media -- History; Telecommunication -- History