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20250918.0 |
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a250407s2025 nyu eng |
| 020 |
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|a 9781032704302 (paperback)
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|a 9781032704326 (hardback)
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|a 9781032704333 (ebook)
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|a UniSZA
|e rda
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| 050 |
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|a HE8689.4
|b .M43 2025
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| 090 |
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|a HE8689.4
|b .M43 2025
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| 100 |
1 |
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|a Medoff, Norman J. ,
|e author
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| 245 |
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|a Now media :
|b the evolution of electronic communication
|c Norman J. Medoff and Barbara K. Kaye
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| 250 |
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|a Fifth edition
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| 264 |
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1 |
|a Third Avenue, New York :
|b Routledge
|c ©2025
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| 264 |
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|c ©2025
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| 300 |
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|a xiii, 414 pages :
|b illustrations (some color) ;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Opting into 'now media' -- 2. From marconi to mobile listening -- 3. Television: from analog to digital to 8K -- 4. Radio and television programs and programming -- 5. Interconnected by the internet -- 6. Social media: private conversations in public places -- 7. Digital devices: up close, personal, and customizable -- 8. Extended reality (XR): inside of media, inside the mind -- 9. Video games: innovation and interactivity -- 10. Feature films: 'the movies' -- 11. Advertising: from clay tablets to digital tablets -- 12. Audience measurement: who's listening, who's watching, who's surfing? -- 13. How 'now media' work and working in the 'now media' -- 14. 'Now media' and you
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| 650 |
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0 |
|a Broadcasting
|x History
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| 650 |
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0 |
|a Digital media
|x History
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| 650 |
|
0 |
|a Mass media
|x History
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| 650 |
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0 |
|a Telecommunication
|x History
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| 700 |
1 |
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|a Kaye, Barbara K. ,
|e author
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| 999 |
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|a 1000187871
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
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| 999 |
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|a 1000187872
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000187873
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|