Corporate communication : concepts and practice
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon :
Routledge
©2024
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| Edition: | Third edition |
| Subjects: |
Table of Contents:
- 1. Understanding corporate communication
- 2. Media dynamics and strategies
- 3. Corporate reputation management
- 4. Employee communication
- 5. Managing government relations
- 6. Writing for media and media relations management
- 7. Corporate communication in brand promotion
- 8. Corporate social responsibility
- 9. Financial communication
- 10. Crises communication
- 11. Corporate communication research
- 12. Laws and ethics in corporate communication