Corporate communication : concepts and practice - Jethwaney, Jaishri (Abingdon, Oxon : Routledge, 2024)
1. Understanding corporate communication -- 2. Media dynamics and strategies -- 3. Corporate reputation management -- 4. Employee communication -- 5. Managing government relations -- 6. Writing for media and media relations management -- 7. Corporate communication in brand promotion -- 8. Corporate social responsibility -- 9. Financial communication -- 10. Crises communication -- 11. Corporate communication research -- 12. Laws and ethics in corporate communication
Includes index
Keywords: Business communication; Communication in management; Communication in organizations