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| 001 |
0000102996 |
| 005 |
20250814.0 |
| 008 |
250407s2024 enk eng |
| 020 |
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|a 9781032537238 (hardback)
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| 020 |
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|a 9781032694702 (ebook)
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|a 9781032694719 (paperback)
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|a UniSZA
|e rda
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|a HF5718
|b .J48 2024
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| 090 |
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|a HF5718
|b .J48 2024
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| 100 |
1 |
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|a Jethwaney, Jaishri ,
|e author
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| 245 |
1 |
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|a Corporate communication :
|b concepts and practice
|c Jaishri Jethwaney
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| 250 |
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|a Third edition
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| 264 |
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1 |
|a Abingdon, Oxon :
|b Routledge
|c ©2024
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| 264 |
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|c ©2024
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| 300 |
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|a x, 368 pages :
|b illustrations ;
|c 26cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. Understanding corporate communication -- 2. Media dynamics and strategies -- 3. Corporate reputation management -- 4. Employee communication -- 5. Managing government relations -- 6. Writing for media and media relations management -- 7. Corporate communication in brand promotion -- 8. Corporate social responsibility -- 9. Financial communication -- 10. Crises communication -- 11. Corporate communication research -- 12. Laws and ethics in corporate communication
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| 650 |
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|a Business communication
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| 650 |
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0 |
|a Communication in management
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| 650 |
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0 |
|a Communication in organizations
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| 999 |
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|a 1000187868
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
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| 999 |
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|a 1000187869
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000187870
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|