Cases in public relations management

Bibliographic Details
Main Author: Swann, Patricia (Author)
Format: Book
Language:English
Published: Third Avenue, New York : Routledge ©2025
Edition:Fourth edition
Subjects:
Table of Contents:
  • 1. The professional landscape
  • 2. How to get the most from case studies
  • 3. Social responsibility, ethics, and the law
  • 4. Media relations
  • 5. Crisis communication management
  • 6. Consumer relations
  • 7. Financial communication and investor relations