Cases in public relations management - Swann, Patricia (Third Avenue, New York : Routledge, 2025)
1. The professional landscape -- 2. How to get the most from case studies -- 3. Social responsibility, ethics, and the law -- 4. Media relations -- 5. Crisis communication management -- 6. Consumer relations -- 7. Financial communication and investor relations
Includes bibliographical references and index
Keywords: Public relations -- Case studies