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00000cam a2200000 7i4500 |
| 001 |
0000102993 |
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20250814.0 |
| 008 |
250407s2025 nyu eng |
| 020 |
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|a 9781003248200 (ebook)
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| 020 |
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|a 9781032157528 (hardback)
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| 020 |
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|a 9781032163642 (paperback)
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|a UniSZA
|e rda
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| 050 |
0 |
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|a HD59
|b .S93 2025
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| 090 |
0 |
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|a HD59
|b .S93 2025
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| 100 |
1 |
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|a Swann, Patricia ,
|e author
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| 245 |
1 |
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|a Cases in public relations management
|c Patricia Swann
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| 250 |
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|a Fourth edition
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| 264 |
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1 |
|a Third Avenue, New York :
|b Routledge
|c ©2025
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| 264 |
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4 |
|c ©2025
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| 300 |
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|a viii, 470 pages :
|b illustrations ;
|c 26 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The professional landscape -- 2. How to get the most from case studies -- 3. Social responsibility, ethics, and the law -- 4. Media relations -- 5. Crisis communication management -- 6. Consumer relations -- 7. Financial communication and investor relations
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| 650 |
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|a Public relations
|v Case studies
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| 999 |
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|a 1000187865
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
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| 999 |
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|a 1000187866
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000187867
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|