Strategic crisis communication
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Third Avenue, New York :
Routledge
©2023
|
| Subjects: |
Table of Contents:
- 1. A few important distinctions
- 2. Be strategic in your planning
- 3. Set up a rapid response team process
- 4. Get the facts... fast
- 5. Determine the real problem
- 6. Put someone in charge
- 7. Activate the crisis communications team
- 8. Develop a strategy
- 9. Establish goals
- 10. Centralize communication
- 11. Consider all stakeholders, all markets you serve
- 12. Expect the best, plan for the worst
- 13. Communication is your primary tool in a crisis
- 14. The importance of being earnest
- 15. Put your employee first
- 16. Engaging with legacy media
- 17. Responding to new media inaccuracy
- 18. Deploy your websites
- 19. Social media has changed the crisis sommunications landscape
- 20. Best practices in crisis communication