Strategic crisis communication - O'Rourke, James S. , 1946-; Smith, Jeffrey A. (Third Avenue, New York : Routledge, 2023)
1. A few important distinctions -- 2. Be strategic in your planning -- 3. Set up a rapid response team process -- 4. Get the facts... fast -- 5. Determine the real problem -- 6. Put someone in charge -- 7. Activate the crisis communications team -- 8. Develop a strategy -- 9. Establish goals -- 10. Centralize communication -- 11. Consider all stakeholders, all markets you serve -- 12. Expect the best, plan for the worst -- 13. Communication is your primary tool in a crisis -- 14. The importance of being earnest -- 15. Put your employee first -- 16. Engaging with legacy media -- 17. Responding to new media inaccuracy -- 18. Deploy your websites -- 19. Social media has changed the crisis sommunications landscape -- 20. Best practices in crisis communication
Includes bibliographical references and index
Keywords: Communication in management; Communication in organizations; Crisis management