Applied communication research methods : getting started as a researcher
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge Taylor & Francis Group
©2024
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| Edition: | Third edition |
| Subjects: |
Table of Contents:
- 1. Basic principles of research and a guide to using this book
- 2. Basic concepts of research
- Scholarly research and the creation of knowledge
- 3. Ethical research
- 4. Concept explication and measurement
- 5. Sampling
- 6. Effective measurement
- 7. Validity
- 8. Studying people quantitatively
- 9. Studying people qualitatively
- 10. Analyzing texts and other artifacts
- 11. Reliability and subjectivity
- 12. Descriptive statistics
- 13. Estimation and inference
- 14. Bivariate and multivariate statistics