Applied communication research methods : getting started as a researcher - Boyle, Michael P.; Schmierbach, Mike (New York : Routledge Taylor & Francis Group, 2024)
1. Basic principles of research and a guide to using this book -- 2. Basic concepts of research -- Scholarly research and the creation of knowledge -- 3. Ethical research -- 4. Concept explication and measurement -- 5. Sampling -- 6. Effective measurement -- 7. Validity -- 8. Studying people quantitatively -- 9. Studying people qualitatively -- 10. Analyzing texts and other artifacts -- 11. Reliability and subjectivity -- 12. Descriptive statistics -- 13. Estimation and inference -- 14. Bivariate and multivariate statistics
Includes bibliographical references and index
Keywords: Communication -- Methodology; Communication -- Research; Communication -- Research -- Methodology