|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000102988 |
| 005 |
20250717.0 |
| 008 |
250407s2024 nyu eng |
| 020 |
|
|
|a 9781003316831 (ebk)
|
| 020 |
|
|
|a 9781031328065 (hbk)
|
| 020 |
|
|
|a 9781032288819 (pbk)
|
| 040 |
|
|
|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a P91.3
|b .B69 2024
|
| 090 |
0 |
0 |
|a P91.3
|b .B69 2024
|
| 100 |
1 |
|
|a Boyle, Michael P. ,
|e author
|
| 245 |
1 |
0 |
|a Applied communication research methods :
|b getting started as a researcher
|c Michael P. Boyle and Mike Schmierbach
|
| 250 |
|
|
|a Third edition
|
| 264 |
|
1 |
|a New York :
|b Routledge Taylor & Francis Group
|c ©2024
|
| 264 |
|
4 |
|c ©2024
|
| 300 |
|
|
|a ixv, 316 pages :
|b illustrations ;
|c 26 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Basic principles of research and a guide to using this book -- 2. Basic concepts of research -- Scholarly research and the creation of knowledge -- 3. Ethical research -- 4. Concept explication and measurement -- 5. Sampling -- 6. Effective measurement -- 7. Validity -- 8. Studying people quantitatively -- 9. Studying people qualitatively -- 10. Analyzing texts and other artifacts -- 11. Reliability and subjectivity -- 12. Descriptive statistics -- 13. Estimation and inference -- 14. Bivariate and multivariate statistics
|
| 650 |
|
0 |
|a Communication
|x Methodology
|
| 650 |
|
0 |
|a Communication
|x Research
|
| 650 |
|
0 |
|a Communication
|x Research
|x Methodology
|
| 700 |
1 |
|
|a Schmierbach, Mike ,
|e author
|
| 999 |
|
|
|a 1000187845
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000187846
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|