Public relations ethics : the real-world guide - Morris, Trevor; Goldsworthy, Simon (New York : Routledge Taylor & Francis Group, 2021)
1.Introduction -- 2. Why PR Ethics Matter -- 3. Theory and Practice -- 3. PR's Own Codes of Ethics -- 4. Who Wouldn't, or Shouldn't, You Work For? -- 5. The Ethical Issues in Dealing with the Media -- 6. Lobbying and Ethical Outrage -- 7. PR Specialisms and Their Ethical Dilemmas -- 8. PR Business and Management Ethics -- 9. The Ethical Future -- 10. Conclusion -- 11. and Our Ethical Checklist.
Includes bibliographical references and index
Keywords: Public relations -- Moral and ethical aspects