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20250717.0 |
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250407s2021 nyu eng |
| 020 |
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|a 9780367612276 (pbk)
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|a 9780367620172 (hbk)
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|a 9781003107491 (ebk)
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|a UniSZA
|e rda
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0 |
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|a HM1221
|b .M67 2021
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|a HM1221
|b .M67 2021
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1 |
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|a Morris, Trevor ,
|e author
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| 245 |
1 |
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|a Public relations ethics :
|b the real-world guide
|c Trevor Morris and Simon Goldsworthy
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| 264 |
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1 |
|a New York :
|b Routledge Taylor & Francis Group
|c ©2021
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| 264 |
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4 |
|c ©2021
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| 300 |
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|a xiii, 233 pages :
|b illustration ;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1.Introduction -- 2. Why PR Ethics Matter -- 3. Theory and Practice -- 3. PR's Own Codes of Ethics -- 4. Who Wouldn't, or Shouldn't, You Work For? -- 5. The Ethical Issues in Dealing with the Media -- 6. Lobbying and Ethical Outrage -- 7. PR Specialisms and Their Ethical Dilemmas -- 8. PR Business and Management Ethics -- 9. The Ethical Future -- 10. Conclusion -- 11. and Our Ethical Checklist.
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| 650 |
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|a Public relations
|x Moral and ethical aspects
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| 700 |
1 |
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|a Goldsworthy, Simon ,
|e author
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| 999 |
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|a 1000187843
|b Red Spot
|c Open Shelf (1 Day)
|e Gong Badak Campus
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| 999 |
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|a 1000187844
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|