Introduction to corporate communication
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge Taylor & Francis Group
©2022
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| Subjects: |
Table of Contents:
- 1. Corporate Environment : An Overview
- 2. Corporate Communication
- 3. Forms and Structure of Corporate Communication
- 4. Corporate Constituencies and Stakeholder Mapping
- 5. Stakeholders Communication- Tools and Methods
- 6. Corporate Branding
- 7. Corporate Social Responsibility (CSR)
- 8. Crisis Communication and Management
- 9. Communication Strategy and Campaign Planning
- 10. Corporate Ethics and Guidelines References